The Challenge
Grove Attorneys approached Engineered Media with a clear mandate to provide their firm with a wider reach and grow their brand through digital media. They wanted to be seen as the highly professional, effective and accountable legal entity that they are, and to gain quality leads.
With an old school background of utilising print media to market themselves, they had already decided to finally make the transition into digital media. Unfortunately, they had initially attempted the DIY route and found this to be both time consuming and ineffective.
With this realisation, they then contracted a low-cost freelancer to create their digital presence and had been disappointed with the lack of attention to detail and subsequently the result. They were naturally sceptical at this point to engage with a new agency.
Our challenge, therefore, was to dispel these fears and give them the results they needed. We immediately set out to devise an effective solution and this began with taking the time to fully understand their firm, their target market and their marketing aspirations. They were seeking a partnership with an experienced and effective Digital marketing agency that could elevate their brand image and attain their marketing requirements.
With Engineered Media, they found just such a partnership!
The Solution
Having set out to determine a clear understanding of their company, their competition and what would constitute their ‘ideal client’ we devised and presented a solution that would effectively target these clients. It was a solution that also encompassed their budgetary specifications, overall objectives and their company ethos.
Our process – Using our Growth Framework to create an authoritative digital presence we focused on…
Crafting a website to professionally represent and communicate our client’s skills and ethos – and the value they offer their clients
Creating Google Ads campaigns to carefully target meaningful clients
Tracking and measurements to confirm the theory behind the strategy, remove any weaknesses and bolster overall performance.
The Outcome
Not only was our client’s mandate admirably met and the expected results achieved but the excellent performance exceeded even our own expectations. Grove Attorneys reported that 80 – 90% of all their new business has been generated through our marketing strategies and efforts, and in addition, the type of new business is of a high quality, which is exactly what they wanted.
This increase in leads has resulted in Grove Attorneys growing during the Covid pandemic whilst many other firms have downscaled. This means they had no need to retrench a single staff member and in fact, they recruited additional resources.
