Lead Tracking
Lead tracking is an indispensable tool to know which marketing is producing the desired results. This then allows you to direct marketing efforts to areas that are providing a real return. Lead tracking also allows us to send conversion data back, in real time, to your advertising channels, like Google Ads, letting them know exactly which leads resulted in a quote or sale. They can then adjust their algorithm to send you more quality leads. This alone can increase your ROI by 30% and more.
Define
We conduct a needs analysis to determine which channels your business uses and what conversions will be required to optimise your paid advertising.
Qualify
It starts with identifying if your lead is quotable or not and then moves onto the quote and sales value. This provides a monetary value against your marketing investment, providing accurate ROI information.
Conversions
Informing your paid advertising channels of what resulted in a good leads helps them adjust their algorithm to send you more of what works. This is done automatically and in real time, providing in excess of 30% improvement on ROI.
ROI
This is the bottom line for all advertising. You need to know which of your advertising is producing results and then move and increase budget towards the best performers for real increase to your business.