Google Ads
PPC or Pay Per Click advertising is a great way to advertise your products and services on Google or Bing. You only pay when your ad is actually clicked. That is the foundational principle, but how your campaigns are setup can make or break your Return On Investment (ROI). A key measurement is Return On Ad Spend (ROAS) as that is where the true value is shown.
PPC campaigns need a deep knowledge and solid experience to achieve optimal results for your products and services. Setting up a campaign based on keyword research is one part, but good analytical skills are required to interpret the data to ensure great returns.
Engineered Media being a Google Ads Premier Partner validates our experience and knowledge in doing this right for the best possible results. We use the Engineered Media Jump Start Campaign Planner to set baseline data, and then we evaluate all results against this baseline to ensure we achieve your goals.
PPC is only one adverting model that Google Ads and Bing Ads offer. There are other options like display advertising that has a different purpose in your marketing quiver. Knowing which one to use and when, is key to obtaining the best returns on your advertising budget.
Plan
A campaign needs to be planned out to ensure the best targeting and setup for your desired customer for your products and services.
Build
Over time, the depth and breadth of Google Ads has increased and improved. This requires proper setup to perform optimally and achieve a ROI. We are certified and a Google Ads Premier Partner, which ensures that your Google Ads campaigns will be optimal.
Evaluate
Through data analysis, we evaluate your campaigns' performance and measure this against the benchmarks. We clearly know where performance is great or where it can be improved.
Optimise
Using the insights gained from the data analysis, we then make changes where necessary to improve the performance of your campaigns. We allow a period of time for the changes to take effect and then re-evaluate to determine the effectiveness. This provides iterative improvement from the established baseline that produces optimal results.
Engineered Media has once again been named Google Premier Partner for 2025!
In February, Google recognized the achievements of top-performing digital marketing partners across the globe, by awarding Premier Partner status as part of the Google Partners program. Engineered Media has been named a 2025 Premier Partner, which means:
- We are among the top 3% of Google Partners in South Africa signalling our leading expertise in Google Ads, as well as our ability to forge new client relationships and support our clients’ growth.
- We receive exclusive benefits that promote client growth and success with Google Ads.
- Leverage Google's insights and trends to guide our client's business decisions.