The Client
Gemini Gates is a South African manufacturer of high-quality gate and garage door motors. Serving both installers and retail customers, Gemini operates in a competitive space alongside major players. As a small-to-medium business, they needed to strengthen their digital presence and maximize every marketing rand to compete effectively online.
The Challenge
When Gemini Gates approached us, their existing website was outdated, both in design and technology. It wasn’t mobile-friendly, lacked engaging product showcases, and was failing to convert visitors into leads or sales.
Additionally, Gemini Gates was running Google Ads in-house, believing their campaigns were performing adequately. However, without accurate tracking or strategic campaign management, they weren’t realizing their full potential online.
The Solution
Before launching any new marketing initiatives, we recommended rebuilding the website from the ground up. The new site was designed to be fully responsive, visually appealing, and product-focused, providing an intuitive experience that guides users from interest to conversion.
With the new website live, we implemented a complete Google Ads overhaul, introducing a multi-channel approach across Search, Display, Performance Max, and Shopping Ads. We also integrated WhatConverts, our lead tracking software, to deliver full visibility into which campaigns and keywords were driving real leads and sales.
The Results
In just three months, Gemini Gates achieved an impressive 90% increase in online sales, primarily driven by their optimized Google Ads campaigns. The improved site design contributed to a lower bounce rate and longer session durations, further supporting conversion growth.
As a result of these measurable improvements, Gemini Gates chose to double their ad spend and expand their location targeting, signaling their confidence in our strategy and their ambition to capture more market share.
The Impact
This project illustrates how a well-planned digital foundation, combining a modern website, data-driven Google Ads management, and transparent conversion tracking can transform a business’s online performance.
Gemini Gates now enjoys sustainable, month-on-month growth, proving that even in a highly competitive industry, strategic marketing and smart technology can deliver outstanding ROI.
